Guide to RedNote / xiaohongshu, the new TikTok in Singapore

In a world where TikTok’s fate in the US teeters on the edge of a ban, digital nomads (or shall we say, TikTok refugees) are searching for their next big platform fix. Enter RedNote—a curious alternative with a history as a travel app that’s now making waves as a potential new hub for creators and audiences alike. But before you pack up your viral dance moves and hashtags, let’s delve into why RedNote / Xiaohongshu might—or might not—be your next digital destination.

TikTok’s ban in the US

TikTok’s looming ban in the US has left many scrambling for answers, as the app’s reign over short-form video content faces an uncertain future. While the platform has gained global popularity with its addictive algorithm and viral trends, the US government has raised concerns over national security risks tied to its Chinese ownership. As lawmakers continue to debate the issue, users are left hanging in the balance, wondering whether their carefully crafted TikTok personas will vanish overnight. The thought of losing access to millions of followers, viral hits, and sponsored partnerships is enough to send many content creators into a digital panic.

In response to this uncertainty, a new wave of “TikTok refugees” has emerged, seeking refuge on other platforms that might offer a similar level of exposure without the same geopolitical complications. These content creators are scouting out alternatives—platforms that promise to help them maintain their audience engagement while staying clear of potential censorship and app bans. As the TikTok exodus gains momentum, people are flocking to new apps with varying degrees of success. While some platforms may claim to have the secret sauce to replace TikTok’s allure, others are finding themselves in the race to claim the throne without having a real plan in place. And so, the search for the next big thing continues—RedNote, anyone?

Is TikTok really banned?

TikTok’s potential ban in the US has been a topic of intense debate, and it has gone through various stages of political scrutiny. The discussions reached significant points in the Senate, the House, and even at the level of the Supreme Court, with lawmakers voting on several proposals to either ban the app or impose stricter regulations on it.

In the Senate, several bills have been introduced to ban TikTok outright, citing national security concerns over its Chinese ownership and the potential for data access by the Chinese government. These discussions gained momentum as some lawmakers argued that TikTok posed a threat to US citizens’ privacy and security. Similarly, the House of Representatives held hearings and votes to explore possible legislative actions, which included measures to restrict the app from government-issued devices. Despite these efforts, TikTok has not been banned at a federal level. The issue even reached the Supreme Court when legal challenges were filed against any attempt to ban the app, with TikTok arguing that such a move would violate free speech and due process rights. The courts have not yet ruled on a blanket ban, and the situation remains fluid, with continued scrutiny over TikTok’s data privacy practices. As of now, the platform still operates in the US, but its future is highly uncertain, with political battles still underway.

Alternatives to TikTok

Here are some alternatives to TikTok:

• Instagram Reels – Instagram’s answer to TikTok, featuring short-form videos with similar features like music overlays and effects.
• YouTube Shorts – YouTube’s take on bite-sized videos, allowing creators to reach their audience with quick, engaging content.
• Snapchat Spotlight – Snapchat’s platform for short-form content, offering creators a chance to earn money through their posts.
• Triller – A popular app that promotes music videos and offers similar video editing features to TikTok.
• RedNote – A newcomer aiming to capture the TikTok audience with a fresh approach and a history that includes its former identity as a travel app.

What is RedNote?

RedNote or Xiao Hong Shu / xiaohongshu, a social media platform from China, carries with it subtle echoes of the country’s historical and cultural symbolism. Originally launched as a travel app, it quickly morphed into a short-form video platform, seeking to capitalize on the global demand for quick, viral content. The name “RedNote” itself is a clever allusion—not just to the color red, which symbolizes good fortune and prosperity in Chinese culture, but also to the cultural resonance of the “Little Red Book” from Mao’s era. While the app’s name might invoke memories of a time when every note mattered in a very different context, RedNote’s intention is to be far more modern and trendy—focused on fast, shareable moments rather than ideological statements.

With its roots in China, RedNote is undeniably aiming for global influence, striving to capture some of the TikTok magic with a mix of creator-friendly features and cultural ties. But despite its fresh approach, the app’s history and name might raise a few eyebrows, given the association with a more politically charged past. Still, RedNote has positioned itself as a potential contender in the competitive social media landscape, all while maintaining an air of mystery. While users might flock to it for its creative potential, a hint of its origins and the name’s subtle allusion to China’s revolutionary past might give some pause before they upload their next viral video.

Why use RedNote?

So, why use RedNote? Well, if you’re looking for a TikTok alternative that promises to turn your average memes into something even more “memeworthy,” then RedNote might just be your new digital playground. With its user-friendly interface and similar video creation tools, it allows you to jump on trends, share catchy clips, and—if you’re lucky—become the next viral sensation. Sure, it’s not exactly TikTok (yet), but hey, where else can you make that meme about your cat in a sombrero go semi-viral with an oddly satisfying music overlay?

Beyond memes, RedNote also claims to offer monetization opportunities, because why create content if you can’t make a few bucks off of it, right? It promises to be a creator-centric platform, allowing you to build an audience and gain some attention without the fear of TikTok being abruptly banned in your region (because, who needs that stress?). But if you’re expecting the same polished experience as other platforms, you might want to lower your expectations—RedNote’s still ironing out some kinks. Still, if you’re itching for a place to post your latest meme masterpiece and can stomach a few bugs, RedNote could be worth exploring—just don’t expect it to solve all your digital woes.

Americans referring to themselves as “Chinese spies” on RedNote is a part of the platform’s meme culture that humorously plays on the geopolitical tensions surrounding Chinese technology and surveillance concerns. The trend is largely a satirical response to the growing fear and suspicion in the U.S. regarding apps like TikTok, which have faced scrutiny over privacy issues and potential Chinese government oversight. By calling themselves “Chinese spies,” Americans are engaging in a self-aware, ironic form of humor that mocks the idea of being under constant surveillance by the Chinese government, turning the paranoia into a joke.

The meme is a way for users to deflate the serious concerns around data privacy and national security, embracing the idea in a lighthearted and exaggerated way. It’s also a form of rebellion against the idea that all Chinese tech platforms are inherently problematic, using irony to show that they don’t take the accusations too seriously. By adopting the role of “Chinese spies,” Americans on RedNote are playfully acknowledging the scrutiny while flipping the script, as if to say, “If we’re all being watched, we might as well have fun with it.” It’s a clever, tongue-in-cheek way of dealing with the political anxiety surrounding the app.

What to watch out for in RedNote?

Here are a few things to watch out for in RedNote:

• Racism and Discrimination – Like many social media platforms, RedNote has its share of negative behavior. Users may encounter racist comments or stereotyping, which can quickly sour the experience.
• Cultural Tension – There have been reports of Chinese users asking white people to help with their English homework, while white users are asking Chinese users to solve their math homework. It’s almost like an academic barter system, but with memes and awkward interactions.
• Scammers and Fraudulent Content – As RedNote grows, so do the number of scams. Be wary of too-good-to-be-true offers or shady accounts promising quick fame or fortune.
• Privacy Concerns – Being a Chinese-owned platform, there are some lingering questions around data privacy. While RedNote may offer fun features, don’t expect them to be as transparent about your data as you’d like.
• Bugs and Glitches – Since it’s still in its growth phase, RedNote occasionally has bugs or glitches that might frustrate users. Video uploads could fail, or some features may not work as smoothly as advertised.
• The Irony of TikTok’s Ban – It’s almost deliciously ironic: TikTok faces potential bans in the US because it’s a Chinese app, while RedNote—completely state-owned by China—slips under the radar. So, while you’re worried about TikTok getting axed for its alleged security risks, just know that RedNote’s government ties could add a whole new layer of scrutiny to your content… but hey, at least it hasn’t been banned yet.

While RedNote offers some cool opportunities, these issues are worth keeping in mind before diving in too deep.

Who is on the RedNote platform?

RedNote’s audience is still in its early stages of development, but it’s already attracting a diverse mix of users, particularly as TikTok refugees search for a new digital home. The platform has seen a steady uptake among creators from China, along with users from other regions seeking alternatives to TikTok. While RedNote’s Chinese roots and state-owned backing give it a strong presence in Asia, especially in Southeast Asia and parts of the Middle East, it’s not yet a global powerhouse. In terms of demographic segmentation, RedNote appeals primarily to a younger audience—mainly those between 18 and 34 years old—who are eager to showcase their creativity through video and sticker posts.

This age group, hungry for viral content, memes, and trends, gravitates toward the platform for its combination of short-form videos and interactive sticker posts. RedNote is quickly becoming a great destination for exploring Chinese-related content, with users diving into memes, fashion, and cultural references that reflect the latest trends from China. The sticker feature adds an extra layer of creativity, allowing users to share digital art, reactions, and personal memes. While the platform attracts a tech-savvy, meme-loving crowd, it’s still growing and may not yet have the same universal appeal as TikTok or other platforms. If you’re interested in Chinese culture or simply want to explore a new creative space, RedNote might be worth a try—just don’t expect it to be as polished as more established social media giants.

How to prevent yourself from scammers on RedNote?

To protect yourself from scammers on RedNote, here are some steps you can take:

• Be Cautious of Unknown Links – Avoid clicking on suspicious links or offers, especially those that promise instant fame, money, or followers. Scammers often use fake offers to lure users into compromising their accounts or personal information.
• Don’t Share Personal Information – Never share sensitive personal information, like your address, phone number, or financial details, with strangers or accounts you don’t trust. Scammers may try to gather this data for fraudulent purposes.
• Verify Accounts – Be wary of accounts that seem too good to be true, especially those that offer to help you grow your following or increase your earnings. Look for verified badges or credible profiles before engaging with accounts offering deals.
• Watch Out for “Too Good to Be True” Offers – If someone promises you something in exchange for money or personal details (like fake giveaways, free merchandise, or exclusive content), it’s likely a scam. Trust your instincts and avoid these offers.
• Report Suspicious Activity – If you encounter scammers or shady accounts, report them to RedNote’s moderation team. The platform is still growing, and reporting helps keep it safer for everyone.
• Enable Two-Factor Authentication – Increase the security of your account by enabling two-factor authentication (2FA). This adds an extra layer of protection, ensuring that only you can access your account, even if your password is compromised.
• Keep Software Updated – Ensure that your app and phone’s software are always up-to-date to protect against potential vulnerabilities that scammers may exploit.

By staying cautious and following these steps, you can minimize the risk of falling victim to scammers on RedNote.

I’d recommend everyone check the platform out. Personally, I think Red/RedNote is very useful, and it’s often my first destination for searching, as I rely heavily on what other fellow Chinese people think (they have similar tastes and preferences). It’s often fantastic for me to use when traveling, especially for discovering niche places and finding the best spots for photos. Give the app a try!