Jellycat Singapore: Where to Buy the Cutest Plush Toys

Jellycat Singapore fans, rejoice—your favorite irresistibly soft and quirky plush toys are more popular than ever.

Originally from London, Jellycat has taken the world by storm, proving that stuffed toys aren’t just for kids. Adults, too, have fallen for these cuddly companions, whether for stress relief, aesthetic appeal, or just an excuse to collect yet another plushie. From classic Bashful Bunnies to the latest Amuseable Avocado, there’s always a new Jellycat to obsess over. If you’re wondering where to buy Jellycats in Singapore—or even looking for budget-friendly alternatives—we’ve got you covered.

What are jellycats?

Jellycats are premium plush toys known for their unbelievably soft texture, quirky designs, and high-quality craftsmanship. They come in a variety of shapes and characters, from adorable animals to playful food items, making them a favorite among collectors of all ages. Unlike generic stuffed toys, Jellycats have a distinct charm—whether it’s their floppy limbs, endearing expressions, or the sheer huggability that makes them hard to put down. They’ve gained a cult following not just for their cuteness but also for their luxurious feel, often described as “the softest plush you’ll ever touch.” Whether you’re looking for a comforting bedtime companion or just another plushie to add to your growing collection, Jellycats have a way of sneaking into your heart (and onto your shelves).

Origin of jellycats

Jellycat was founded in London in 1999 by brothers Thomas and William Gatacre, who wanted to create plush toys that were both irresistibly soft and uniquely quirky. The brand’s unusual name came from a child’s playful mashup of two favorite things—jelly and cats—setting the tone for the whimsical and imaginative designs that followed. From the beginning, the Gatacre brothers focused on quality and creativity, crafting plushies that felt luxurious and looked delightfully different from typical stuffed toys. Their early designs featured playful textures, floppy limbs, and unexpected characters, breaking away from the traditional teddy bear mold. As demand grew, Jellycat expanded its lineup with more charming and eccentric plushies, turning a small passion project into a global phenomenon loved by collectors of all ages.

Why do adults like stuffed toys?

• Comfort and Stress Relief – Hugging a plush toy can be soothing, providing a sense of security and calm, especially after a long day.
• Nostalgia and Sentimentality – Stuffed toys often remind adults of childhood memories, offering a comforting connection to the past.
• Aesthetic and Collectibility – Many plush toys, especially Jellycats, are designed to be visually appealing, making them perfect for display or collecting.
• Emotional Support – Some adults find plushies comforting in times of loneliness, anxiety, or stress, similar to weighted blankets or therapy objects.
• Gift and Trend Culture – Stuffed toys, especially limited-edition or themed releases, have become popular gifts and social media trends, driving adult interest.

Psychology of holding stuffed toys

Here’s how the psychology of holding stuffed toys is backed by research and statistics:

• Triggers Childhood Attachment – Studies show that 60% of adults still own at least one stuffed animal from childhood, reinforcing the deep emotional bonds formed early in life. (Build-A-Bear Survey, 2017)
• Reduces Stress and Anxiety – Research from the University of Amsterdam found that touching soft objects, like plush toys, can reduce stress and increase feelings of security, even in people with high anxiety.
• Mimics Human Connection – A 2020 study published in Psychological Science found that hugging objects, including stuffed animals, can activate similar brain regions as physical touch from loved ones, helping to alleviate loneliness.
• Encourages Self-Soothing – Around 40% of adults admit to sleeping with a stuffed toy or comfort object, using it as a tool for emotional regulation and better sleep. (Best Mattress Brand Survey, 2022)
• Boosts Dopamine and Serotonin – Studies in affective neuroscience suggest that cuddling soft objects can increase oxytocin levels, leading to improved mood and lower stress levels, similar to the effects of pet therapy.

Popular and Latest jellycat models

Jellycat’s plush toys have garnered a dedicated following, with certain models standing out for their popularity and recent releases. Here’s a curated list of some of the most sought-after and latest Jellycat creations:

Popular Models:

• Bashful Beige Bunny: A timeless favorite, this soft bunny is cherished for its classic design and cuddly feel.
• Bartholomew Bear: Known for its plush fur and gentle expression, this bear has become a staple in many collections.
• Fuddlewuddle Dragon: With its textured fur and whimsical design, this dragon adds a touch of fantasy to the lineup.

Latest Releases:

• Amuseables Fleurette Tarte Aux Fraises: A delightful addition to the Amuseables series, this strawberry tart plushie brings a sweet touch to the collection.
• Amuseables Collette Tarte Au Citron: This lemon tart plushie offers a zesty and cheerful vibe, perfect for those who adore unique food-themed toys.
• Horticus Hare: A recent addition, this hare features intricate detailing and a charming presence, making it a standout piece.

These models exemplify Jellycat’s commitment to blending softness with imaginative designs, catering to both long-time fans and new enthusiasts alike.

Where to buy jellycats in Singapore

If you’re looking to buy Jellycats in Singapore, here are the best places to find them:

Official & Specialty Stores

• Jellycat Singapore Online Store – sg.jellycat.com offers the latest collections with official stock.
• The Elly Store – A well-known boutique for Jellycats, located at Cluny Court and One Holland Village.
• Motherswork – A premium baby and lifestyle store that carries a wide range of Jellycat plushies. Find them at Great World and Tanglin Mall.

Toy & Lifestyle Stores

• The Better Toy Store – Sells authentic Jellycats and other high-quality plush toys, available at Paragon and Jewel Changi.
• ActionCity – Known for collectibles and lifestyle items, with occasional Jellycat releases at its stores.
• Isetan & Takashimaya Department Stores – Their kids’ sections often stock a selection of Jellycats.

Online Marketplaces

• Lazada & Shopee – Various sellers offer Jellycats, but check for authenticity before purchasing.
• Amazon SG – Some official Jellycat stock is available, though selection may vary.

For the best selection, physical stores like The Elly Store and The Better Toy Store are your safest bets. If you’re looking for deals, online marketplaces can sometimes offer discounts—but beware of counterfeits!

Jellycat alike plush toy brands

If you’re a fan of Jellycat but looking for some alternatives, here are a few plush toy brands that offer a similar quality and charm:

• Warmies – Known for their heatable plush toys that provide comfort, Warmies are perfect for those who love plush toys with a functional twist.
• Gund – Famous for their soft, high-quality plush animals, Gund offers a wide range of cute and cuddly companions similar to Jellycat, with a focus on classic and timeless designs.
• Ty Beanie Babies – While more focused on small, collectible plush animals, Beanie Babies offers the same level of cuteness and collectible appeal as Jellycats.
• Steiff – Known for their luxury, handcrafted stuffed animals, Steiff offers a higher-end alternative to Jellycat, with a similar emphasis on quality and design.
• Bunnies By The Bay – With an emphasis on soft, plush bunnies and other animals, this brand captures a similar whimsical spirit to Jellycat, perfect for collectors.
• Maileg – If you love Jellycat’s whimsical appeal, Maileg offers a similar range of soft animals and dolls, often with a nostalgic, vintage-inspired aesthetic.
• Merrythought – Known for its handmade, high-quality teddy bears and animals, Merrythought offers plush toys that rival Jellycat in terms of softness and charm.

These brands offer a variety of plushies that are just as soft, adorable, and comforting as Jellycats, with each adding its own special touch.

Plush toys are essential to my well-being. What about yours?